Nehera Prague is a fashion label, inspired by the great success of Jan Nehera.
This man was one of the most talented entrepreneurs of the first half of the 20th century who opened his first store in Prague in 1931.
With his pioneering vision of textile trading and advanced textile manufacturing methods he opened more than 130 stores on three continents within eight years. Congrats for that! That guy was ahead its time and introduced sales and company strategies of which H&M and Zara are made of!
The Label Nehera Prague revived the brand in 2013 and wants to emphasize the authentic and artisanal heritage of the brand. Inspired by the pioneer thoughts of Jan Nehera back in time, the designs picture this mixture of a new way of thinking in an old time.
The outcome: elegant and classic pieces with a modern twist, perfectly realized in their Pre Spring-Summer Collection for 2015.
With the focus on classic, rather male ware pieces such as the trench or the suit the Lookbook gets a feminine twist by mixing it up with dresses, skirts and body hugging jackets.
The new interpreted shapes and choice of modern fabrics makes this collection as classic as cool! And not to forget about timelessness!
Anyway I think you can never fail by mixing menswear with feminity.
My favorite is the perfection of a trench coat!
Picture Credits: Nehera Prague
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